Ana Kristiansson


Brand Building
Technical Apparel Design & Product Development


We specialise in categories as technical outdoor, training, sportswear, ski and urban outdoor.

We help brands, big & small, with everything from brand building, strategy & sustainability implementation, to design, product development, sourcing & manufacturing.

We tailor projects to suit your needs.


Brand and concept building.
Brand & product sustainability implementation.
Trend and color analysis & forecasting.
Logo & branding development.
Technical apparel design, tech pack & development.
Material & trim sourcing development.
Garment fitting & construction engineering.
Sample construction review.
On site products development.
Product merchandising & direction.
Travel with customer for factory work.
Brand/concept/product presentation & sell in.

We like to observe, listen, and question everything in order to broaden our insights for taking brands, concepts and product designs to the next level. We always see things as challenges instead of problems.

Ana Kristiansson

The design agency is lead by Ana Kristiansson. Ana has worked for Peak Performance, Salomon, Orage, Helly Hansen, Haglöfs, Lundhags, and many more. Here is the rest of her story, made short:

Born 1979 in Romania. Moved to Sweden at the age of 11. Moved from home, to Stockholm at 18. Went to Paris to study fashion at Parsons School of Design and luckily met the love of her life. Continued to study fashion at Parsons in New York. Moved back to Stockholm. Wanted to be close to the mountains and moved to the Alps, Annecy, France. Wanted to start a family, moved to Gothenburg, Sweden. Wanted a change and moved to an island outside of Stockholm with her family. Worked for some very interesting companies and started a couple of her own brands along the way.

Ana is a curious, enthusiastic and positive doer, an avid outdoor lover, that makes things that help people (one way or another).

– Available as Paperback | Kindle | E-Book –


How To Start A Successful Apparel Brand

Learn about Apparel Entrepreneurship from idea to market launch, and beyond.

Ana was part of the OutDoor Award jury panel at the 2018 OutDoor show. Watch the process behind it:

Ana has done a great job during her time as a design consultant at Lundhags. She was part of the strategic design work as well as designer for all clothing during a 2,5 year period. Her passion for developing apparel and her overall engagement has taken Lundhags Clothing range a huge step forward. She also delivers a lot of energy in her day-to-day work that has a positive spill-over-effect to the entire team.

I highly recommend Ana to both strategic and hands-on clothing design assignments.

– Henrik Ottosson, CEO – Lundhags


We believe in authenticity. We believe in quality, craftsmanship, durability and timelessness. We believe in always tying to learn something new. We believe in simplicity. We believe in failing, If we haven’t failed along the way, we haven’t pushed ourselves enough. We believe in form follows function. We believe in honesty. We believe the environment needs more friends. We believe everything can and should be questioned. We believe a meal tastes better when it’s cooked and eaten in the outdoors and we believe hugs make the world a better place.


Ana is an energetic, inspiring and engaging speaker. With her background as a national athlete, her international education and over 15 year expertise in the technical apparel design field, Ana brings together her experiences into talks about creativity & design, brand building, sustainability, work life balance, entrepreneurship and motivation.


A selection of clients we have worked with


Click on each image below to open up the picture libraries.
Picture courtesy of each brand.


We’d love to hear from you!

Call us!

+46 (0)70 7941179

Send us an email!


Delivery Address

Sillgrisslevägen 9

134 62 Ingarö, Sweden

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